the growth of the saas security industry
With companies continually upgrading their infrastructure and focusing efforts on the streamlining of their offerings, strong momentum has been built to support a larger push to move more and more of their operations into the cloud and offsite. This has also opened up opportunities for many vendors in the software as a service (SaaS) field. Currently the field is accounting for $9.4 billion dollars (or 10 percent) of the managed services market for the year 2010. According to research by Infonetics, it is expected to explode by an astonishing 22 percent by 2014. This growth is sure to be fueled by growth at both the small-to-medium sized business and enterprise level. These companies will take action with improved security software solutions due to the consistent cyber threats that are a part of their daily existence.
When looking at large hosting providers that offer security services like Google and SaaS vendors such as McAfee and Symantec it is important to understand how they have scaled up their efforts in recent years to meet demand. Their efforts to satiate the markets’ need base has driven revenues for these security goods up some 70 percent in 2009. Key components of this profitability push were content security features that directly addressed the web, email, and address security. Even as the market matures and becomes more integrated there are still some dominant figures in the room. In terms of revenue, customer premises equipment (CPE) in terms of market hierarchy is still holding the keys to the kingdom with a phenomenal 60 percent of the market share claimed in the security space. This has been the case since the monopolies of the older American home telephone system.
Cloud-based services, especially hosted environments that support firewalls, tend to be provided through traditional outlets that have with a datacenter or network facilities. Most of the time these providers do not have their own proprietary system, but rather they outsource a la carte solutions from 3rd party vendors. Private labeling has never been easier. These days it seems that everyone is getting some skin in the game. The continued revenue growth here stateside is expected to surge. In 2009, North America accounted for 41% of worldwide managed security service revenue. Market share growth elements in place are expected to follow the fundamentals and drive improvement in the overall managed security services arena over the next 5 years. Opportunities for ancillary products to mature and take hold have developed across multiple channels.
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